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The Explainer Video: Engaging, Educational, and Effective

Did you know that people are 85% more likely to buy your product after seeing an explainer video? This is because people, generally, are visual learner and with the excess of information on the internet, if they don’t understand they will simply move on. People usually only stay on a website for 10-20 seconds before they leave.

Not convinced? Check out this video that relays that very same information.

More engaging, isn’t it?

Here is where an explainer video comes in handy. If you are able to get a visitor watching a video in those seconds they’re on your site, they are likely to stay longer afterwards. Explainer videos are engaging in a world where people are often entirely disengaged.

The other big factor in the effectiveness of explainer videos is that they are an incredible teaching tool. A good explainer video functions essentially as a salesman. It gives a convincing, seemingly personal, pitch to every person who is curious about your product. Think of your video as the answer to all those preliminary questions you get from customers: what is it, what does it do, how can it be used, how much does it cost, etc. These days, most markets are highly saturated, so it’s important to stand out in the masses. Even if your product is the best in the game, you still need to work at getting people to think about it. Instead of doing it again and again personally, an explainer video will do the work for you.

Finally, videos are very sharable. This became obvious as soon as YouTube launched and the trend has only grown since then. The viral potential of videos is due to a few key factors. First is, as explained, videos catch viewers’ attention. It’s quick, efficient, and most importantly, entertaining. As opposed to written content, it requires no commitment to begin. You don’t have to actively choose to read it, all you need to do is click and sit back. Secondly, most social media sites use something similar to Facebook’s EdgeRank system that give a higher score to visual media than text. This means that when you post a video it’s more likely to show up on people’s newsfeed than strictly text content. The third factor in their viral potential is the relatively new autoplay feature that so many social media sites have adopted. This means that if you have something interesting in the first few seconds of your video, you can catch people’s attention before they even click.

Explainer videos are key to any product branding, especially those brands that are trying to promote a new type of product. If you want to get attention on the internet, videos are decidedly the way to go.